Logo Design: When the details matter (and when they don’t.)
When details matter, and when they don’t — how I look at using color, typography, and details in logo design.
The difference between vector and raster files, and why a logo should be created in a vector-based program.
Looking at the difference between raster and vector images, and why vector is the only suitable choice for logo files.
What to know before hiring someone (a human) to design (with their own brains) your new (not AI) logo.
What to know before hiring someone (a human) to design (with their own brains) your new (not AI) logo. What to look for and what questions to ask when looking for a new logo and/or branding designer.
Trust the process.
I’ve had the same basic process for 20 years. It starts with picking up a pencil.
What to expect from the logo process
A behind the scenes explanation of Pam Huber Design's full logo design process, from how I start brainstorming ideas to how logo files will be delivered to you.