branding packages
Your business’s logo may be the first thing your potential clients learn about you. It’s the star of your branding, visually speaking. Let’s make sure it’s saying what you want it to say about you and your brand!
It can be tough to know exactly what you need, and logos aren’t one-size-fits-all. My primary packages are below, but I’m happy to put together a custom package most appropriate for your needs. Book a call and we’ll figure it out!
So, what’s it like working with me?
I tried to lay it out as best I can here, from time frames to what I’ll need and expect from you. Questions? Let me know!
Example of final designs created for client Good Figs.
I ensure that regardless of your package or needs, your final folder contains files ready to use—both press-ready print and transparent web-ready files, plus a few other helpful filetypes.
Your final logo files will include the following (at the least):
full color - web (plain + transparent .png) and print/vector (.pdf, .eps, .svg)
one-color black- web and print/vector
reversed/white- web and print/vector
Other file formats are always available upon reasonable request at no additional charge.
1 the bare essentials package
BEST FOR SOLO/SMALL BUSINESSES ON A BUDGET, OR FOR REWORKING AN EXISTING OR OUTDATED LOGO. The bare essentials package provides the basics to get your brand off the ground—a custom designed logo with color callouts you can use yourself or hand off to a web designer or printer. Includes initial phone/video call consult (complimentary), plus a branding questionnaire to complete, after which I’ll provide:
Two (2) initial logo designs
Up to one (1) rework
Up to two (2) rounds of design revisions
Final usable files for one primary logo layout
File overview, including fonts used and any logo colors (in HEX#, CMYK, and PMS if available) for your reference.
+Add a secondary/alternate logo layout, with all files $300
+Add a Brand Overview $250
$1,200
2 the branding basics package
BEST FOR SMALL BUSINESSES INTRODUCING NEW BRANDS OR FULL REBRANDS
The branding basics package gives your new brand a running start—a custom logo plus Brand Overview, designed to help you start implementing your new brand right away. Includes initial phone/video call consult (complimentary), plus a branding questionnaire to complete, after which I’ll provide:
Four (4) initial logo designs
Up to two (2) reworks, and design revisions as needed
Final usable files for one primary logo layout,
Final usable files for up to two (2) alternate logo layouts/brand assets, as appropriate (Would an animated gif be useful? Coordinated brand icons to use in different situations? A Text Only version?)
Full Brand Overview PDF LEARN MORE:
Logo & file type technical usage instructions/recommendations to help you keep your visual branding consistent
Extended color palette for your use across platforms, including color codes and call-outs for both web and print
Font/typography usage recommendations and/or alternative font options from (free!) Google Fonts
$3,200
vector conversion of your current logo or other files
IS YOUR LOGO TOO LOW-RESOLUTION FOR PRINT?
• Exact recreation (as close as humanly possible, anyway!) of your previously-created non-vector logo for high resolution/vector usage.This includes DIY digital artwork or other artwork that you own and/or have full usage rights for. If your files are from Canva or are AI created, you may not have usage rights. In these cases, we’ll have to recreate the layout—we can discuss! I can clean up typography and Pantone Color match, if desired