Brand Overview

The brand overview may vary slightly depending on client needs, but generally includes:

• Basic logo usage instructions/ recommendations and cautions

  • (Ie. Use this version on dark backgrounds, this version on light backgrounds, and never on backgrounds like X; if the logo needs to be separated, you can do it this way, not this way)

• An extended color palette with color codes and call-outs for web and print,

• Fonts and alternate font recommendations for Headlines, Subheads, and Text

• A file type usage overview

I highly recommend a full brand overview. It makes consistency a breeze (for you, your web designer, printers, promotional product reps, and more) when it comes to your website, all marketing materials, social media, and everywhere you want your brand showing up in a visually cohesive way.

Overview is included in the branding basics package, or is available as an upgrade/stand alone for $250.