Is it time for a new logo?
Branding clients usually come to me for one of three reasons—do any of these sound familiar?
1. They’ve been cobbling their business together, and a logo just hasn’t been on their radar. But at this point, none of their stuff matches. It’s time.
It’s totally possible to run a business without a logo, sure. But you take your business seriously…and you need a logo that helps you look that way. Logos silently communicate your brand’s personality to potential customers, and will visually separate you from others in your industry or market. At some point, for almost any industry, you’ll eventually need some sort of consistent ‘mark,’ especially if you’re public facing in any way. You want people to recognize you!
Plus, when you look around and see the invoice that matches your website, that matches your business cards, that match your shipping labels, that match your thank you cards? And all those things scream YOUR BUSINESS? You’ll immediately see and feel the professional leveling-up, and so will your customers.
If you choose the bare essentials package, we’ll get you set up with all the technical files you’ll need for that logo, plus I’ll let you know any fonts and colors used, so you can —at the minimum— tie your brand together using your new logo and the same 1 or 2 colors and fonts across platforms.
2. They have an existing logo, but it doesn’t really represent them anymore.
So many times people have a logo created quickly just to have something, or for budget restrictions, without any strategy behind the design. Other times, the business has shifted focus, and the original look just doesn’t feel right anymore.
So it may be pretty, or cool, or simply nostalgic, but if your current logo doesn’t actually represent you and your brand, let’s figure out both why not, and what will.
When I’m working with a new logo client, I have you complete my brand questionnaire, which will help pinpoint your desired message and target market, and help guide me in the right direction, design wise. From there, we’ll work together to adjust as needed until it feels like you.
3. Their first logo was fine, but the printer can’t use the file, and it’s all they have, so they figure it’s time to go ahead and upgrade everything
(see also:)
They actually love their current logo, but all they have is a jpg/png. file, and it’s small resolution and pixelated and virtually unusable.
Too many AI and DIY logo programs, contests, and dirt-cheap designers out there mislead their customers into thinking the logos they buy or make are going to be suitable for all usages, when in reality most are only providing web-appropriate files. Fine for web…but that’s it. In this case, you’ve got two options—we start from scratch and give you something new, or I recreate your existing logo exactly/closely as a vector conversion and provide you with new, usable files.
Ready to do this? I would love to design your new logo!*
Learn more about the logo process
* unless you’re the bad, shady kind of weirdo (to clarify, I love good weirdos) that doesn’t believe people are who they are and love who they love, or tolerates racism (full stop, reverse racism is not a thing). We’d probably not be the best fit, in that case.
I’m the one on the right.
